Never Ask for Referrals
By Kevin Stirtz on Aug 30, 2007 in All Articles, Customer Experience, Customer Service, Resources
by Kevin Stirtz
Referrals are a hot topic. And they should be. Many businesses rely more on referrals than any other source of new business.
But many people get it wrong when they think about referrals. They see referrals as something they can “get” or produce. They try to build systems and plans to generate referrals.
The reality though is different. Referrals are an outcome of doing things well. When you take care of your customers and you do it better than anyone else, referrals should come your way.
This white paper explains why you should never ask for referrals and how doing so can actually harm your business.
Take a look and let me know what you think. Do you agree or disagree?
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