RSS Feed for Customer RetentionCategory: Customer Retention

Give Them Details »

by Kevin Stirtz
Kevin’s Amazing Customer Service rule# 29:
Give them details.
A sure-fire way to thrill your customers is to make sure you give them all the details they want. When you do this you’re helping your customers in several ways.
First, you’re letting them know you listened, understood and got everything correct.This simple feedback tells your customer [...]

Ask Open-Ended Questions »

by Kevin Stirtz
Amazing Service Rule# 13:
“Ask open-ended questions.”
One of the most important ways we serve our customers is to help them get what they want, even if they don’t know exactly what that is. They rely on us for knowledge about our product or service. They come to us for expertise they cannot get [...]

Make a Great First Impression Every Time »

Amazing Customer Service Rule #39:
Make a great first impression every time.
We’ve all heard it said first impressions are lasting and it’s true. Though we can improve a customer’s perception of us over time, we’re always better positioned if we show them our best stuff right up front.
One way to do this is see yourself as [...]

Every Contact is Critical »

Amazing Customer Service Rule #18
Every customer contact is critical
What your customer perceives about your company is what determines whether they will stay with you. And their perception is built one contact at a time. Even one bad experience can taint their perception of your company and how you do things.
Every contact a customer has [...]

Six Steps to Amazing Customer Service »

by Kevin Stirtz

We get a lot of advice about how to deliver great customer service. Many of the tips are reminders of what we already know (but we occasionally forget). And these are useful. But sometimes, we need more than a reminder. Sometimes it’s helpful to have a system or, at least, some steps to [...]

Amazing Customer Service Starts with a Great First Impression »

by Kevin Stirtz
The fastest way to increase customer loyalty is by improving the quality of customer service you deliver. In fact, I dislike thinking of it as “customer service”. I prefer calling it “Remarkable Service”. When you take care of your customers so well they tell others, then you’ve delivered remarkable service. When you do [...]

How to Keep Your Customers for Life »

by Kevin Stirtz
There’s a cartoon that says a lot about the real role salespeople play.
It shows a king in his castle, about to be overwhelmed by an enemy force (carrying bows and arrows). The king’s assistant is tapping him on the shoulder to let him know a salesman is waiting to see him. The king [...]

Remarkable Customer Service Means Leaving the Spam in the Can »

by Kevin Stirtz
We hear a lot about spam (the technology kind, not the food product) but usually it’s in the context of email. Most of us know or have heard of spam filters, spamming rules and anti-spam policies. There are even laws that seek to reduce the amount of spam we have to deal with.
But, [...]